Monday, January 14, 2013

Lead Generation Tips – Think Twice About B2B/B2C Labels


In lead generation, the line between B2B and B2C is conveniently clear most of the time. However, there will be moments when a new product that suddenly (and chaotically) blurs the line between the two. If your own software is such a product, it might feel like the very core of your company has just denied you the benefits of a well-defined lead generation strategy.

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