Wednesday, October 31, 2012

Increase Software Lead Acquisition Through More Landing Pages

software leads, software sales leads, software lead generation
If you're a software company, then you must have a website, right (or not)? If you do not have one, then it is highly recommended that you get one up and running so that you can maximize your exposure, marketing efforts, and increase your chances at getting software leads. This post, however, is going to assume that you already have a website.

So on to our main topic: landing pages. These are the pages that you have in order to generate leads from search engine users and other online advertisements you have in place. The question now is... how many landing pages do you have?

We found this awesome post over at Hubspot that talks about why you need to create more landing pages. Read it full here. Seeing as it was really an excellent article, I decided to make it the basis of this one and how landing pages can help increase the rate at which you acquire high-quality software leads generated through an inbound marketing approach.

While we're on the general topic of software, you may already be well aware of the fact that you're playing with a difficult hand. Not that many people see the value in good software and it is hard to get more clients. Luckily, the fraction of the population that do not see the worth of software is but a small figure and you'll be pleased to know that a lot of people, your target prospects included, are in the market and looking for a good firm that really knows its chops! Want to know the value that landing pages have in generating software sales leads for you? If yes, then read on!

More variety in your offers.

One of the reasons as to why your marketing offers do not effectively generate software leads may be due to repetition. When you keep on doing something over and over it just becomes monotonous and eventually boring. You may not be converting any of your site visitors into leads because your offers lack variety.

Thankfully, you can remedy that through your landing pages. The more landing pages you have, the more variety you will be able to put into your offers.

More chances of conversion.

Some say that too much of a good thing is bad. Well, that really doesn't seem to be the case with landing pages. Actually, companies that have more landing pages have seen better lead acquisition rates than their counterparts that keep only a handful. And why is this? Well, this is due to the fact that you will have more chances to convert your site visitors into software leads! As said in the previous point, more variety in your offers helps in software lead generation. Combined with the effect of having more pages, you will have more offers that will appear before your prospects, and certainly more chances of visitor-to-lead conversion.

More segmentation opportunities.

It is always easier to determine your approach when you know about your buyer personas. As such, segmentation makes it easier to deal with certain leads that need a certain way of handling, or for us to be able to gauge how far along the buying cycle they are already on. More landing pages allows you to create more segment-specific content which you can use to not only generate more leads but also to determine the different buyer personas of your audience as you generate more software leads.

Now you know the benefit that having more landing pages can bring about for your software company. Do you want to maximize your use of inbound marketing to generate leads for your business? If so, then let it be known that more landing pages can help you out!

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