Wednesday, February 29, 2012

Bustling Economies – A Gold Mine Of SCM Software Leads

Supply chains have a strong connection with trade. When you're managing something that oversees the journey of a product from creation to delivery, it's usually in the delivery portion that the subject of trade starts to come in. Look at Singapore or Hong Kong for example. They are both bustling economies because of their strategic location and the way they take advantage of their ports. In fact, theirs are one of the busiest ports in the world. Those seeking to expand their SCM software enterprise would do well to take advantage of the potential demand found in such countries.

However, there are some significant obstacles and language is just the tip of the cultural iceberg. Even methods like telemarketing, which is a considered a direct and effective approach without the costs of actually having to send someone to survey the area, will have no effect if you don't speak any form of Chinese language or know any laws governing telemarketing in Singapore.

And despite it being less costly than sending over representatives just to scout for leads, telemarketing is by no means inexpensive.

You'll need to acquire data from basic contact information to more specific information such as the structure of a target country's supply chains. This of course is assuming you've already bypassed the obstacles of language, time, and even culture.

For a truly cost-efficient telemarketing campaign, you'll have to outsource it. Things like database, communications equipment, CRM software, and professional telemarketers can all be made available to you that way. Sure there's no harm in doing it in-house, but it'd be better if you had some experience in seeing others to do it for you first.

Use Outsourced Telemarketing, Save More Time Making Sales


Making a sale in the B2B is no doubt longer than in B2C. And when you're a company specializing in Supply Chain Management software, such a time consuming sales-process is a reality you will just have to face. You can't blame anyone, not even yourself. A supply chain is a very complicated network and to implement a software that streamlines it, let alone find a company which wants your software solution, is going to take a while. Frankly, the only thing you can blame are the laws of time and space.

Hence, companies like yours try to save more time by reducing the time in other processes like lead generation. And admittedly, it looks easy at first. How hard can it be to attract attention?

Well frankly, it's a lot harder than it appears. In fact, if you're armed with nothing but knowledge of your product and have no information on your prospect other than, perhaps, basic contact information, you're going to impress anyone. At least, impress them enough that they want to meet up with you and discuss a sale.

This isn't even considering the many techniques being deployed. For instance, with the rise of the internet, you'll hear of several companies broadcasting their image via emails in the same way they did with real mail before. If you're not careful with what you put in however, you're messages are either going to hit the spam filter or your prospect will stop reading when you wrote down something too long because they don't wish to spend so much time.

Some companies still go for the classics and try things like telemarketing. Surprisingly enough, telemarketing still sees relevant use in the B2B sector (at the very least). Still, that doesn't mean you won't have many times where you'll only go as far as the gatekeeper. Businesses may be open to telemarketing calls but that doesn't mean they don't have their own standards. If you want to get B2B leads out of a telemarketing campaign, you'll only get a lot if you put some work in it and master the necessary techniques.

Still, that just leave in you a dilemma when you go back and remember that making a sale is already long enough, how can you possibly spend more time perfecting your lead generation techniques?

Well, one good way to cut a good deal of that time (and the the costs too) is by outsourcing lead generation services and start taking lessons from them. And you know what? There's now actually an entire industry dedicated to getting B2B prospects. Experienced companies in that industry wouldn't have lasted long if they didn't spend it on perfecting their services and mastering the techniques for successful lead generation.

Also, there really is no harm either if you want to just depend on these companies to generate leads for you. Remember, it might even better when, in reality, you've spent just as much time perfecting your product and your sales-making skills as these people did perfecting their lead generation. All you need now is to work together with them and watch how your skills compliment each other. They dedicate themselves to spending all their time getting you leads. You make sales out of those leads all in the same compact time space.

Monday, February 27, 2012

Telemarketing Companies – Direct or Indirect?

When people accuse telemarketers of being too direct with their methods, there's really no denying it. However, it would be intellectually unfair to assume that they don't know how to tone it down or develop subtler methods in contacting and qualifying leads. The truth is they can and to great effect.

However, is being direct always a stigma? Actually, it's really on a case-by-case basis. There are definitely industries out there that need things rushed but prospects themselves should be given time to think. For instance, there are companies who are looking for ERP leads for their company management software. ERP software takes quite a while to implement, even for small companies. Therefore, companies need to have as many leads qualified and turned into appointments around their schedule. The slightest delay could mean a painful dry period with low sales because there's not a lot of work being done.

On the other hand, you can't be too direct when it comes to approaching the target decision makers themselves. If they say no, move on. If they ask for some time first, comply. That's what good follow-up strategies are for. Believe it or not but professional telemarketers know how to do that.

Now you might be wondering, where in all of this are the sales going to come from? What's the value of your software leads when nobody's egging your targets to give you your sale?

The value you're looking for is in the information. An appointment is not a guaranteed sale unless both you and your prospects are both given enough information to believe a sale can be made between you two. Knowledge is power after all. Why not outsource a telemarketing firm and see for yourself what such power can do?

New HR Leads – Businesses That Are Just Getting Started


Small businesses may start out small but they're also many. And from among them, one is bound to start sprouting up and go corporate (just look at McDonald's). However, some would say that such a growth is only a beginning. For those of you supplying HR software, you can help them that a good start. After all, one sign of a growing business is an increasing need for more employees to match demand. And with a rise of employees, you can be sure that they'll need more high-end, improvised HR software.

Be warned though, there is great difficulty in finding out about these businesses by yourself. Greater still is keeping track. This is where you're likely to start planning a B2B lead generation strategy. Still, that by itself won't cut it if you don't know what you're doing. There are methods to discuss, professionals to hire, but most importantly, data to gather.

Where you start? Do you manually scour directories? Do you buy a list of leads? Either way promises prolonged periods of trial and error. There's more to a lead than a phone number or an email address. Speaking of which, how will you contact them? What do you say? Are you willing to pay the price for making a mistake (mistakes, that more experienced companies would deem both common yet easily avoidable)?

What about managing the data that you have managed to successfully obtain? Do you just leave it there? Shouldn't you be doing follow ups? Remember, the greater difficulty is keeping track. Whether you use email or telemarketing, if you don't know how to use either for strategic follow-ups, you'll risk turning off your prospects and killing their interest. This is why it's important to have not just experts actively engaging your target decision makers but also handling and updating your data.

As stated before, the learning curve comes with the costs of inexperienced mistakes. Perhaps there are some companies who can afford those to master methods that have been regarded as efficient and successful. However, their investment to learning only proves that things still come at a price. That price may not be something you can afford.

Fortunately for you, an alternative exists and that is outsourcing. Outsourcing to lead generation companies can help diminish (if not eliminate) the costs of learning. Some services even go so far as to give a close look at how they do things (like giving you access to recorded calls or getting status updates on leads). And to go with that, they of course know the importance of constantly finding new prospects and keeping tabs on them. They are the types to contact a number of prospects in a single day.

This is exactly what you'll be needing if you hope to discover a business that is rapidly rising and could use the aid of your HR software solution due to a surge in employees. It can be an unpleasant sight to see a company booming but suddenly start getting a bad face because it fails to handle their increasing employee population.

Don't waste any more time. Start outsourcing today for your HR leads and help those rising star businesses show that they're just getting started.

Sunday, February 26, 2012

Set Your Appointments Carefully When Supplying Payroll Software


Payroll management can be a really touchy subject for a lot of companies and even going near the topic is bound to raise alarms and put up guards. You can almost say that getting leads and setting appointments for things like payroll software is nothing short of spending your days falling into security traps.

And frankly, these are the sort of traps that no amount of technical know is going to untangle. You can cite the benefits and features all you want but if your prospect isn't lending you an ear, then you can forget about a sale. As such, it is important to be careful when contacting companies for this type of product and it's times like this that you need to take special care in knowing a little bit more about them first. Don't even think about assuming a sale without undergoing through this process.

Still, getting these people to talk is just the first step. You in turn have to keep talking and ask questions until you obtained everything you need to know to make them ripe for software appointment setting. This means you'll have learn to time your follow-ups, hire people to manage and update the information you get, as well as set a proper date when you finally succeeded in getting them interested.

Now you might be thinking that this is indeed outside your area of expertise and furthermore, you neither have the finances or the personnel to manage this type of lead generation campaign. This isn't even mentioning the question of what methods to use.

Well first off, methods themselves are only as effective as the one's experience in using them. For example, people cite telemarketing as an effective approach for communicating with the decisions makers representing your B2B clients. However, as stated above, if you don't know how to talk well, keep talking, and have enough experience to know exactly what will keep your foot in the door, then expect that door to slam in your face each time.

Secondly, you don't actually have to do it yourself! That's what services like outsourced telemarketing are for. There are indeed entire companies who see the high demand for quality lead generation tools (e.g. contact database) and personnel (e.g. professional telemarketers). There wouldn't be an entire industry about it if that weren't the case.

However, outsourcing doesn't eliminate the importance of information. The only thing you're doing when outsourcing is akin to sending a scout to survey whatever field your planning to venture into. The information they deliver is still up to you to use and make yourself productive with! It doesn't mean you're lazy with sales or even just plain lazy in general. Sometimes it's better to exercise the virtue of humility and realize you can't do things yourself all the time.

In the end, it is still important to be careful when trying to make appointments for products that deal in touchy subjects (such as payroll). Whether you decide to outsource and make the most of the information gained or decide to strike out and plan your own strategy, you should always keep that in mind if you don't want to fall into more traps.

Wednesday, February 22, 2012

Professional Telemarketers – Going Beyond The Phone

In our IT age, there has been a strong link between communication and information. In terms of communication, the internet has enabled contact and interaction between people (or even groups of people) living in across international distances. In terms of information, this same internet has allowed access to a wealth of information and knowledge couldn't be more accessible.

The marriage between the two has enabled new advantages for old practices like B2B telemarketing. For example, you're a BI software group and you're thinking of outsourcing to another company for your B2B leads.

One of the oldest forms of B2B lead generation is in fact telemarketing. However, unlike their B2C counterparts, there are still plenty of businesses who use it to target B2B prospects and attract and measure their interests. As a matter of fact, there are cases where the decision maker can only be contacted by the phone in his or her office and nowhere else.

Still, that doesn't mean telemarketers don't know a think or two about using the internet for getting leads. A particular method is to use emails to a list of prospects, carefully selected from their large database and then sending a small email.

This email strategy actually serves as a filter to help identify the most qualified candidates. Decision makers who respond with an interest are then directed further to a call center representative for further qualification. They are certainly not falling behind other lead generation companies who use internet-age methods. However, you'll only see this better for yourself if you start outsourcing one today!

The Right Telemarketers For Medical Softwares


It's quite natural these days for people to treat telemarketing like the latest social taboo. Who wants to hear someone hawking stuff at you from the other end when you're trying to enjoy some peace and quiet? If you want to get people to buy your products, why not just try advertising?

Well of course, that's all quite logical. And to top it off, you have things like Do-Not-Call registers only making things harder for telemarketers by giving them fewer numbers to call.

However, is that really such a bad thing for the professionals? Well the truth is, opting for advertising to generate leads is quite logical but only to a point. Furthermore, professional telemarketers are not as bummed about DNC registers as a lot of people would want to think.

One industry where it still sees use is medical software. Unlike the usual environment of the private home where a telemarketing call is generally unwelcome, the environment of places like a hospital or a doctor's office can be quite different. Granted, the people receiving these calls can get a little irked as well but not enough to discourage telemarketing outright. If you're running a company that is supplying things like EMR or some form of computer-assisted health care, you can actually benefit from outsourcing telemarketing services for your lead generation. Do take note the the people in charge of these places are often very busy and a phone call could be your only ticket to contacting them and getting them interested. What's more, only private homes are under the protection DNC registers, strongly hinting that any place besides those is strongly obliged to receive business calls.

On the other hand, there is still some truth to the anti-telemarketing protests. Some telemarketers still end up desperate that they make false promises (even worse, on behalf of their clients). Some do worse and use their 'company' as a cover for scams and other scandalous illegal activities.

However, that only means you have to be really careful on who you outsource to. And by careful, it actually doesn't imply too much difficulty. There are just a few traits to keep in mind.


  • Experience – An experienced company is naturally well versed in dos-and-donts of telemarketing. They know what it takes to minimize the 'coldness' of cold calls. Their agents have enough years in the business to use scripts in ways that don't sound static and mindlessly memorized.
  • Database – Be it telemarketing or any other method, it will fail if you don't have good information to act upon. Good information goes beyond mere phone numbers or addresses.
  • Database management – Leads are only as good as they are fresh. This requires constant updating, follow-ups, and a careful qualification of the client until they are at a state where they are open to an appointment.
  • Transparent – Another important but albeit less known trait is transparency. This means that your outsourced company isn't afraid to let you in on what they're doing (even to the point of giving you records of their calls, status updates on your prospects, and even giving you additional details even after an appointment is set).

So as long as you remember these traits, you can rest easy if you find a telemarketing group that fits the above criteria. Start searching today and find the right telemarketers for your software.

Monday, February 20, 2012

Outsource Professionals For Carefully Qualifying HR Leads

A pre-packaged list of B2B software leads shouldn't be a cause for overconfidence but it always can be. Hence, qualification is important to make sure that disappointment doesn't happen. In terms of really touchy departments like HR, contacting them to make a sale might intimidate them and they'll just close themselves off to you entirely.

Now of course, there are probably good reasons for you to buy a list in the first place instead of manually spending hours searching directories for contact information. In other words, you don't have the time. Further still, if the qualification leads for HR is every bit as lengthy and intricate as some say it is, you definitely don't have time for that either.

Outsourcing would be your only choice in this case. More importantly though, you must outsource to people with enough experience with HR decision makers to make a smooth first contact and then carefully getting them to open up. Hopefully, whatever information they give on their current status of employee management will be enough to qualify them for leads or at least, enough to point them in that direction.

Such a feat can only be done by professionals and it must be done fast. For this, professional telemarketing services are turned to because even in this internet age, the telephone remains to be highly used medium in business-to-business communication. The conversations can be polite, brief, but only if you put them in the hands of experienced professionals who have enough years behind them to successfully acquire information and appointments from such a delicate process.

Thursday, February 16, 2012

B2C VS B2B Lead Generation – The Distinction Applies Inbound Too!

On a whole, it can be argued that outbound lead generation in any shape or form can be regarded as too pushy (especially in an age where consumer-rights attitudes have penetrated even the minds of B2B prospects). Hence, some would suggest a more subtle inbound strategy. Such a strategy usually follows along these lines: you do something a little less proactive for outbound like maybe a small advertisement campaign or even just setting up a website. Then, you make a few tweaks here and there to make sure that it grabs the attention of interested prospects (e.g. putting banners niche websites or doing a bit of SEO).

Following this, you leave contact information. However, the means of contact will then depend heavily on what type of business you are. As an example, assume you're a ERP company in need of accounting leads for your finance management software.

What's important to keep in mind is the distinction between B2C and B2B, and this can arguably be even more important for accounting software firms because some people are looking for low-end applications just for private use.

Now one medium of communication normally utilized for B2B software leads is a live phone conversation. By leaving a phone number, interested prospects are then called by a representative to exchange information so that both you and your prospect are sure that a sale can be made here. Still, whether you outsource to a call center or have one in your own building, make sure that your agent remembers the B2C-B2B distinction. It'll help the formulate the basic questions that will tell him or her if an appointment can be arranged. If they don't, chances are both you and the B2C-minded client you accidentally snagged are in for a nasty surprise. Don't forget this difference!

Wednesday, February 15, 2012

Outsourcing Software Appointment Setting Actually Increases Productivity

Newcomers to the art of business shouldn't be blamed when they first try to do everything they can by themselves (or at least by the strength and resources of their own company). However, not even experienced professionals will always agree with that conviction.

For instance, when you're an ERP software firm in need of CRM appointments to make the most out of your customer service applications, you'd be surprised to learn how little of your software expertise is actually going to be needed. However, when it comes to mastering the methods of communication with a business prospect and taking note of their specific needs, there's a much higher demand.

Your company and your people may not be able to meet up with it. However, you don't have to. Outsourcing has always been the solution but that's when the initial notions of extreme independence come in. You might think that outsourcing implies that you and your company are just lazy.

However, you'd be surprised to know that even the richest and most self-sufficient companies leave certain tasks to those who can dedicate themselves more fully to it. In the case of the CRM example, telemarketing services are usually looked to because the telephone is still regarded as the fastest way to interview or actively seek out interested prospects and ensure that the appointments have the highest chance of success.

Given the lengthy implementation period of any form B2B software, a constant stream of properly scheduled appointments might just what you need to actually increase the productivity of your business. As soon as your finished with one job, you can set out to do another, and another. This is quite the reverse of laziness and you can demonstrate that reverse if you start outsourcing today.

Tuesday, February 14, 2012

Lead Generation Companies – You Don't Need To Get Data Yourself

Be you a supplier for SCM software or are just simply in the business of streamlining business information in general, you should know well enough on the importance of data. In your case, a lot can go wrong in a company that doesn't keep track of its inventory, how many shipments made, how many raw components are being ordered, used, recycled etc.

However, there's no escaping that importance either when looking for SCM leads. One of the important tips for lead generation is to make yourself very relevant to your prospect. However, how are you going to do that without knowing so much as the name of the decision maker you're targeting? In your case, the sheer complexity of a supply chain network could only make data more critical when it comes to making your software appealing.

Now since the importance of said data has been established, now comes the question of exactly how that data is to be obtained. However, no mater how many times you've read about how one method is more effective than the other, the truth is you need an experienced hand in any of them to succeed. Unfortunately, the experience needed for generating leads may not be within the resources of your company (especially when you're in the midst of your own projects).

It's for this reason that plenty of companies like yourself rely on outsourced lead generation companies to deliver the information they need and sometimes they go as far as to already make an appointment so the only thing left is for you to make that sale during the meeting. So you see, you don't need to get the data yourself. Just have a company deliver it to you so that you can focus on making that sale!

Monday, February 13, 2012

Telemarketing Services – A Key To A Well-Stocked Schedule

Supplying B2B software like those for HR can keep you very busy on the chance that you manage to successfully make a sale. However, if you're not equally diligent in having another appointment at the ready, that successful sale could be your last in a very, very long time.

This is why it is important to really plan out your software appointment setting ahead of time so that while you're in the middle of a current project, you'll have another one waiting for you at the end.

However, finding interested prospects can be time-consuming in of itself. You can't always be at the beck and call of your lead generation staff, much less be the one actually going after potential clients. Despite the aforementioned importance of appointments and leads, it doesn't mean working on the current task at hand is any less important.

There's the also the fact that there are way too many approaches to contacting prospects. Not only do you have the general styles of outbound and inbound, you also have the issues of specific mediums of communication like email, telemarketing, and even social media!

If there's a high chance that you're thinking this isn't something you neither studied for or directed your own personnel to do, well join the club. There companies out there who feel the same way and they're a lot more than you think. Although, that's also the reason why plenty of them outsource.

In your case, outsourcing to a telemarketing firm may not be a bad idea for getting the HR leads you need to stay busy. You'll be needing all the time you can get and the telephone is one of the fastest way to qualify prospects and in great numbers. Start stocking up your schedule today!

Thursday, February 9, 2012

Pursue Medical Software Leads While Staying Medical

The difficult thing about the medical software industry is a certain viewpoint common in anything that has to do with health care. That viewpoint being healthcare is a right first and a commodity second. And in fact, it's true. Plenty of laws, agencies, and human rights groups do everything they can to ensure that quality healthcare is available to everyone regardless of how much money they have in the bank.

Noble as that is though, it's that same viewpoint which would make lead generation a process that is almost frowned-upon. After all, plenty of lead generation methods (advertising, product promotion, as well as telemarketing) carry the connotations of profiteering when you try to use them to gain medical leads.

And when you think about it, perhaps you yourself don't like to come off like that either and would rather focus on developing software for humanitarian reasons firs and foremost. This could also mean though that you might experience difficulty finding interested medical professionals or institutions who are willing to give your product a chance.

Well here's some good news. You don't have to compromise yourself if you simply outsource your lead generation to groups like telemarketing companies. You may not believe this but even they are aware of how you'd rather focus on what you'd rather do or else they wouldn't be offering to get the leads for you. And contrary to what you might assume, they won't try to sell your stuff for you either. All they will do is simply contact certain people you have in mind and see if they take interest while you can preoccupy yourself with doing what you do best. Contact one today to get those leads while still staying medical.

Wednesday, February 8, 2012

Don't Leave CRM Leads Hanging! Do Strategic Follow-Ups!

Business can be slow, literally, in B2B industries like CRM software. Whether you're in the midst of implementing your software solution or a B2B lead generation campaign, things will always proceed at a much slower pace.

However, that does not mean you should neglect vigilance. In fact, with business this slow, there is no telling when someone might come in and ask about what you can do for them. You could be in the middle of an implementation project for all you know. There's also the occasional scenario where you're contacting a potential lead, they express a mild level of interest but they're just not ready at that particular moment. Cases like this obviously demand a follow-up. If you don't know how to follow-up strategically though, you could kill the interest of that prospect if you follow-up too soon or they could be left hanging for a competitor if you leave them alone too long.

Now there are many factors which you have to take into account when following up. Aside from the basics of knowing the medium of communication a prospect is most comfortable with (e.g. phone, email, webinar etc) and which decision maker to contact (e.g. manager, executive etc), you need to also know the right time to call (know their schedule and even take time zone into account).

All of these though might take up too much time planning (especially when you're already in the middle of something). So in this case, just simply outsource to lead generation services. Regardless though of whether you or another company does this, don't leave your leads hanging. Follow up!

Monday, February 6, 2012

Pursue Your ERP Leads, Don't Run Them Over!

Patience is a virtue and no matter how cliché, the truth of that principle applies even when it comes to getting B2B leads. In fact, patience is a must when it comes to that sort of lead generation. As an example, look at those seeking leads for ERP software.

ERP software is in fact a large package, that much a certain. It is then inevitable that you'll have a lot to cover when you finally manage to get someone interested having you implement your software solution for their company. So how does this tie with lead generation?

Well one thing ERP companies usually do is purchase a list of leads from a provider. Many providers say that it's one good way to a fast start. However, while that may be true, you need to be careful that your fast start doesn't run over your prospects in the process.

What does this mean? Well as you recall, you'll be discussing a lot when it comes to convincing people to buy. If you act on your list too fast and start hurriedly trying to make sales out every entry right of the bat, you might turn off a lot of, if not all, the decision makers on it.

Qualification is still a critical process when it comes to any campaign. If it means you'll have to slow down and do some follow-ups until a prospect is sales-ready, then slow down. Or at the very least, use something like outsourced telemarketing to refine the lists you obtain so you can at least be assured of a qualified level of interest.

 

Thursday, February 2, 2012

How Inbound Telemarketing Can Ease Your Software Appointment Setting http://ping.fm/fcjSx

You Can Learn From Outsourced Telemarketing

Some business people really don't seem to tire of debating the efficacy among lead generation methods. Telemarketing is surprisingly one of them. Contrary to popular opinion and from what many people interpret from the implementation of 'anti-telemarketing' laws, telemarketing is still a very relevant and effective tool for lead generation (particularly the B2B variety).


Sure, nobody seems to really advertise over the phone anymore but when you're in the process of generating something like B2B accounting software leads, that's not exactly what you're going to be doing either when you use telemarketing for your business.


Telemarketing calls actually serve a variety of functions for B2B lead generation. In one moment, you could be using the phone to gather information on the prospect. The next second, you're now calling again based on information you had gathered previously and trying to have a prospect sit down with you to know more. In fact, the actual making of a sale doesn't happen over the phone. It more likely happens in a business meeting.


Still, like all methods, it's only as good as the one using it and admittedly, the cost of learning can be quite steep. To be fair though, it would be the same with any other method anyways.


However, you don't have to spend so much risking it all on making mistakes just to learn from them. Outsourcing telemarketing groups for software leads can have working together with those who have already learned a few tricks ahead of you. This in turn enables you to see how they do things until the time is ripe for you to finally try it out on your own. How about you start learning now and contact a software telemarketer today?

Wednesday, February 1, 2012

Approach From All Angles For Your Software Appointment Setting

Anyone who has been on the receiving end of a big-time company's customer service should really take note of how they prepare for everything. More specifically, note how they open themselves to all popular forms of communication from telephone to email, from an actual desk to social media.

The same too should be done by those trying to generate CRM leads for things like software. Unlike regular customers though, the special positions of target decision makers only make it more critical for you to cover all means of contacting them. These are busy people. They may not be C-level executives but they still have plenty to do with their time and are not easily willing to spend it listening to a lengthy sales pitch.

As with all B2B leads, you need to be very considerate and accommodating towards your prospect from the very start. That includes giving them the wide option of choosing how to communicate with you. Don't worry though, they're not that wide. Usually the most popular forms boil down to either email or telemarketing.

Now don't fall for the false dichotomy of trying to pit one against the other. The fact is both can be very effective in their own right but only if you dedicate enough time and money to learn. You can even try and use both in complimentary ways.

However, it's also natural to hesitate at the sight of such costs so in such cases, you can always try outsourcing first to lead generation companies until you feel your company is ready. Besides, you might even start learning already from the company that you'll be outsourcing!

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