There's a good case for saying that gaining leads for Business Intelligence software can be far more difficult venture compared to getting leads for other enterprise management softwares. First off, a quick review on the process of getting leads for such B2B-oriented products.
As you're well aware, information is critical in a lead generation campaign. Specifically, information that can help determine whether or not a target company will make for an interested prospect. However, when it comes to business intelligence, it can be really hard to get. After all, there are not a lot of companies out there who would want to give out information on upcoming projects or if they're deploying a new marketing strategy of their own. Making contact with them and getting the information on something so sensitive needs an expert touch. That might not be good if you're in a tight budget (and such is the case for a lot of small BI software businesses).
Software telemarketing can be a good way to bring down the guards of gatekeepers. If you really know the kind of people who would benefit from the streamlining capabilities of your software, then all you need is a good talker to represent you. Experienced telemarketing knows all the tips of and tricks of the trade so rest assured that when they qualify someone, you're acting on certified information to try and make the sale.
Outsourced telemarketing services can get you all that minus the expensive costs of training in-house personnel. So don't delay and contact them as soon as you can. You'll be needing all the time you can save when gathering such hard-to-get information.